2
Design
The world is made of "2".
The boundaries, white space, and color differences that separate two things.
We perceive the world through a succession of these different "2"s.
It is the method humans have chosen to understand this complex world, but at the same time, it is also a bias that must be overcome.
Design 2 is based on the concept of the number "2", which was arrived at in pursuit of simple design, and solves the world's problems through design thinking.

Simple Design
Making the world simple
When trying to solve problems in an increasingly complex human society, it is necessary to go back to basics, unravel the essence of the problem, remove waste, and refine only what is truly necessary.
Simple design is the process of clarifying problems in the world and creating something that is easy to use and understand, and it has the potential to lead to solutions in a variety of fields.
Simple Design
What is Simple?



Simple
Simply put, simplicity means "easy to understand." Simple design is the task of "how to make that easy to understand function." And it must always be thought of with the user at the center.
In many cases, simple design is a task of "subtraction," but it is important to determine the "just right amount of information" that is not too little for the "user."
Simple Design
The invisible part

Although simple design looks truly "simple," there are many "invisible" aspects at its core. These are the many fundamental logics behind it, such as "marketing," "money literacy," "cognitive cost," and "UX." For this reason, a multifaceted approach is required.
Design 2 proposes evidence-based simple designs built on a wide range of past experiences.
Design Consultant
What it solves
Simple design has the potential to be useful in all industries. We can help you solve problems in a variety of situations, such as the current issues facing companies and government agencies, or when you want to start a new business.
A
Business/Government

We can help you with common business issues such as "documents are hard to understand" and issues that can be solved with simple design, such as improving the UX of software and improving the internal environment of companies and government agencies.
・Presentation material design
・Internal and external manual design
・CI design for companies and government agencies
・Advertising design and strategy
・UI/UX improvement for web and apps
・Simple design for government forms
・Internal routine environment improvement plan
etc...
B
New Business

If you are opening a new store (or want to solve problems at an existing store), we can consult with you. We have obtained financing in Tokyo and have actually opened and operated stores from scratch, so we will design a plan for you.
・Start-up plan design
・New business plan design
・Business plan design
・Monetization plan design
・UI/UX improvement for new and existing stores
・Logo and other store visual design
・Life design for business owners
etc...
Design Consultant
For individuals and businesses
We have prepared three steps to make it easy for anyone to consult with us. First, we start with "Step 1 Free consultation" and then "Step 2 Request for a one-off project". If you plan to continue, we recommend "Step 3 Monthly contract" on a monthly basis.
Step 1
Meeting
free
Online meetings.
Approximately 1 hour per meeting.
Free as many times as you like until practical matters arise.
Step 2
project
3,000usd or more per case
Price per project.
Online.
Actual work time = approx. 1 week.
Step 3
Monthly
6,000usd or more per case
Monthly contract.
Includes visits and surveys in Tokyo and its suburbs.
Details will be explained during consultation.
Let us know
We offer free consultations until actual work begins. Sometimes we can solve the problem through consultation alone, and conversely, if there is a problem that we cannot solve, we will work together to find another place to consult. We hope to use design thinking to help solve problems, so please feel free to contact us.